The website of Prof. Dr. Christopher Zerres gives you an overview on recent research projects and publications. You also find a list of interesting research papers which could be downloaded free of charge.
New Publication: Stadtmarketing (City Marketing)
City marketing is a field of activity of various disciplines. In addition to marketing experts from science, consulting and practice, it also employs administrative experts and practitioners from trade and gastronomy. The prerequisite for successful marketing strategies is therefore interdisciplinary, constructive and flexible cooperation between all parties involved. This book gives an overview of the basics of city marketing and provides starting points for the further development of cities, municipalities and regions. It highlights the important aspects of transformation, mobility and infrastructure and offers suggestions for marketing practice. In addition, examples of successful practical implementations are shown, such as in Freiburg, Frankfurt, Neumünster, Offenburg, Jena, Mainz or Leipzig. More than 40 renowned industry experts describe what moves the industry and what needs to be considered in the future.
Since 2015 Christopher Zerres is full Professor for Marketing at the Offenburg University. He teaches in several Bachelor- und Masterprograms. Furthermore, he is teaching in the international Masterprogram Communication and Media Engineering. His focus in teaching and research is:
Social Media Marketing
In connection with research projects, theses and practical projects, new working papers are written at regular intervals.
In addition, current developments and issues, such as the relevance of technology assessment, are addressed in various working papers.
These working papers cover topics from the fields of marketing, marketing law, project management and management.
All working papers can be downloaded free of charge. Simply click on the download icon next to the working paper.
Research projects are carried out at regular intervals along the main topics of the professorship. Current developments are taken up. These include, for example, developments in online marketing and the topic of virtual reality. Find out more about current and completed research projects.
Within the framework of teaching and projects, recent topics are addressed.
In cooperation with organisations current challenges and measures are investigated and discussed for example in guest lectures. In addition, numerous interesting results have been achieved in joint projects and student theses.
Find here more information about these cooperations and a selection of results.