Welcome

The website of Prof. Dr. Christopher Zerres gives you an overview on recent research projects and publications. You also find a list of interesting research papers which could be downloaded free of charge.
Prof. Dr. Christopher Zerres Buch Marketingrecht

New Publication: Marketingrecht (Marketing Law)

This book presents a comprehensive overview of marketing law and raises awareness of possible legal problems in marketing.

Those responsible for marketing management, who often have to make decisions quickly, are familiarised with the basics of legal conditions.

Person

Since 2015 Christopher Zerres is full Professor for Marketing at the Offenburg University. He teaches in several Bachelor- und Masterprograms. Furthermore, he is teaching in the international Masterprogram Communication and Media Engineering. His focus in teaching and research is:

Prof. Dr. Christopher Zerres Blurb

Marketing-Controlling

Prof. Dr. Christopher Zerres Blurb

Social Media Marketing

Prof. Dr. Christopher Zerres Blurb

Online-Marketing

Prof. Dr. Christopher Zerres Blurb

B2B-Marketing

Prof. Dr. Christopher Zerres Blurb

SME Marketing

Prof. Dr. Christopher Zerres Blurb

Virtual Reality

Publications

Prof. Dr. Christopher Zerres is author of numerous publications in the fields of marketing and management. These publications include books and book contributions, editorial works as well as papers and conference papers.

Working papers

In connection with research projects, theses and practical projects, new working papers are written at regular intervals.

In addition, current developments and issues, such as the relevance of technology assessment, are addressed in various working papers.

These working papers cover topics from the fields of marketing, marketing law, project management and management.

All working papers can be downloaded free of charge. Simply click on the download icon next to the working paper.

Prof. Dr. Christopher Zerres Arbeitspapiere

Research

Research projects are carried out at regular intervals along the main topics of the professorship. Current developments are taken up. These include, for example, developments in online marketing and the topic of virtual reality. Find out more about current and completed research projects.

Prof. Dr. Christopher Zerres Praxisprojekte

Projects

Within the framework of teaching and projects, recent topics are addressed.

In cooperation with organisations current challenges and measures are investigated and discussed for example in guest lectures. In addition, numerous interesting results have been achieved in joint projects and student theses.

Find here more information about these cooperations and a selection of results.